Pearce is an inventor and design consultant. He’s worked on non-invasive surgery equipment, early handheld PCs of the Palm Pilot era, 3-D folding mechanisms, and motorbikes. It’s always something new, and in 2007, it was baby strollers. Around that time Pearce was sitting in an airport in the Netherlands, waiting for his flight. He noticed a woman pushing a stroller. “As the woman got to a curb, she didn’t lift the front wheels and the baby was shot forward,” he says. “If the wheel hits the curb at the wrong angle it’s useless. So I just wondered, why can’t you put the suspension into the wheel?”

Baby strollers make for a great case study in how wheels interact with impact, which is to say, not very well at all. A stroller has shock absorbers underneath the seat, which helps reduce bounciness, but it doesn’t keep the wheels from bouncing backwards when they hit a curb head on. In a matter of about five seconds, Pearce had a new idea. He began envisioning a system that incorporated shock absorption directly into the wheels, making them capable of flexibly rolling over bumps instead of just rebounding. He drew a sketch, and then put it aside for two years. At the time, “it wasn’t relevant,” he says. “I couldn’t really see how I could make one, but I have lots of ideas, and this one kept coming back to me.”

After some 70 iterations, Pearce and the team of bow-makers hit on the right recipe. It’s proprietary, but Pearce describes it as a “carbon composite construction.” Loopwheels first debuted on bikes—mountain bikes are next—before a wheelchair manufacturer caught wind of the new wheels and started sourcing them from Pearce. “We say it’s triple-smooth,” Pearce says. The suspension in the wheels smooths out any traveling over bumps, and “gets rid of all the road buzz.” That’s crucial to wheelchair users, whose bodies are in full contact with the vehicle, meaning they often absorb road shock right along with the chair. Equally important to users? Cost. Pearce says he more or less arrived at an ideal design two years ago, but has since worked on refining manufacturing techniques, in part by adopting processes from the auto industry, to get the price down from $2,000 a wheel, to a few hundred dollars (depending on the model). “There’s only so much people will pay for new technology,” Pearce says. That’s true for wheelchairs, and it’s true for mountain bikes, which Pearce says is next in line for Loopwheels.

Their Kickstarter just recently succeeded to fund with over £20,000

Source