Japanese Designers Create Nameless Paints To Change The Way Kids Learn Colors

Ima Moteki, a design duo in Japan, has just created a set of Nameless Paints that aim to completely change the way children learn and think about color. Instead of using color names, each white tube of paint is labelled with an “equation” showing which CMYK colors, and in what proportions, were used to make the color inside.

The “Nameless Paint” designers, Yusuke Imai and Ayami Moteki, believe that color labels are problematic. “By not assigning names to the colors we want to expand the definition of what a color can be, and the various shades they can create by mixing them,” said Imai.

In addition to rejecting labels, the paints also teach color theory. The equations on the paint tubes help children understand some of the basic concepts behind color theory and how to mix and create new colors.

Source

Advertisements
Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: