7 Universal Truths for Ensuring Brand Relevance

This is a great article over at Co.Exist on brand-relevance. It has some nice examples and I completely agree that truth is the core of branding. Companies should be open and tell their real story or the products story. It’s an experience, not just a product.

The age of big corporations doing whatever they want is over. Now companies must find ways to give back, and to do it in ways that consumers find authentic. How can a company get there? Follow these rules.

1. Be Human

2. Have a Point of View

3. Be the Cause

4. Be a Catalyst for Change

5. Sell an Experience, Not a Product

6. Create It Together

7. Build It from the Inside-Out

Advertisements
Leave a comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: